TAKE A LOOK…

To kick off URJA’s new push for content on social, URJA worked with MXM Agency to produce, conceptualize, and execute three separate campaigns for their three beauty lines. URJA, URJA Raw, and URJA Intimates x Dr. Sherry combine their own unique elements, drawing on inspiration from their founding town of Scottsdale, AZ, and more recently with Celebrity OBGYN to create a new clinical, holistic skincare product lineup. The campaigns feature their own unique elements, bringing a unique flare to content and styling. The campaign came to life through weekly social posts, driving URJA sales, and online activation.